Tim Ferriss “4-Hour Work Week” on Chase Jarvis LIVE

Chase welcomes #1 New York TIme bestselling author Tim Ferriss, the author of “4-Hour Work Week” to The Garage. Very informative content. Bookmark this article and watch it slowly – Its 2-hours long!

Being Human is Good Business – A List Apart

Customer service, by definition, is about serving people; it should be genuine, personalized, and compassionate—or, simply put, human. For most organizations, customer service is an afterthought. And since servicing customers is primarily viewed as a cost center, customers are often treated as a liability. Yet, customers are a valuable resource: their feedback is integral to shaping your product and building your brand. Customers are not shy about exercising their clout, shouting their experiences—good and bad—to the world.

via A List Apart: Articles: Being Human is Good Business.

Small Marketing Changes With a Big Impact – Entrepreneur Magazine

Small changes to your marketing mix can have a big impact — especially if you tap the wealth of low-cost tools available to you online.

Here are seven small marketing changes that you can make now to boost your sales in 2011:

via Small Marketing Changes With a Big Impact | Entrepreneur.com.

It Works For “You”: A User-Centric Guideline To Product Pages – Smashing Magazine

Product pages for e-commerce websites are often rife with ambitions: recreate the brick-and-mortar shopping experience, provide users with every last drop of product information, build a brand persona, establish a seamless check-out process.

via It Works For “You”: A User-Centric Guideline To Product Pages – Smashing UX Design | Smashing UX Design.

It’s the customer, stupid – E-Commerce Observer

Paul Demery. Sometimes what makes retailers special isn’t always immediately noticeable—until you get inside their heads and how they operate. And sometimes, as in the case of HauteLook—which emerged on the retail scene a few years ago as one of the first members-only, flash sale e-commerce sites—what initially sets them apart is followed by something that may be even more important.

Members-only flash sale sites are no longer unusual, of course, with many of the more traditional retailers launching their own versions. Yet there’s something else about HauteLook and how it operates. It’s also not unusual to use social media to offer consumers another way to engage with a merchant. But this merchant takes it a step way beyond the common.

via E-Commerce Observer – It’s the customer, stupid – Internet Retailer.

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