Interview #4: Online Marketing Tactics for Start-ups

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“When you don’t have money you get creative”, Sabir Semerkant told me while explaining how The Vitamin Creek drives traffic to its e-commerce Web site. Sometimes, when building a business, not having money is a blessing in disguise. It forces a company to be smart in both product development and marketing. Having too much money allows a company to get a little lazy and pick up bad habits that can be hidden by money.

A successful professional quarterback or pitcher learns and fine tunes proper mechanics throughout high school and college. Similarly, an aspiring start-up needs to start by building a solid marketing foundation on top of which it can run various pay and free marketing initiatives. Build a weak foundation, and the money you spend will not deliver as efficient a return on investment than if you have a solid foundation in place.

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Video Interview #3: Social Commerce

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Facebook as a potential Amazon.com killer (if they ever develop a robust marketplace to match buyers and sellers), coupons, and how product companies can take advantage of deal sites such as Groupon. Groupon is, of course, the poster child for the newly emerging group-shopping business model. Social shopping allows businesses to reach larger pools of customers by offering discounts on goods and services to people who sign up for the bargains.

Video Interview #2: Creating Affiliate Programs and Ad Retargeting

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Vendors mentioned include Commission Junction, Google Affiliate Network, Linkshare, and PepperJam, the company Vitamin Creek ultimately selected.

Video Interview #1: eCommerce for Startups and Small Businesses

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Creating an online store to sell whatever physical or digital products you want to peddle has never been easier. There are new e-commerce platforms and plugins popping up every day that make adding a t-shirt store to, for example, your WordPress site, a half day project.

The worst thing about worry is that it attracts a whole flock of relatives.

Napoleon Hill Thought of the Day Worries, like sheep, seem to flock together. One worry leads to another, and soon you are overwhelmed with the potential for problems. When you allow yourself to play the “what if?” game — to speculate about additional problems that one potential problem might cause — worries multiply, each making the next seem worse. If you must play the “what if?” game, play it to win. Focus on solutions, not on the problems themselves and the additional problems they might create. However serious your worries may seem when they awaken you at midnight, if you analyze them carefully, you will find that every problem has a solution.

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